A new HR function
Babyshop Group is an online retailer in the children’s clothing and children’s products category that was founded in 2006. The group incorporates the brands Babyshop.com, Lekmer.se, Alexandraalexa.com, Oiidesign.se, Melijoe.com, and physical stores in Sweden and Norway. The group has a turnover of roughly SEK 1 billion and around 300 employees.
In connection with a major reorganisation of senior positions, Babyshop Group needed to quickly initiate and run a number of operational and strategic HR initiatives. It also needed help leading the existing HR team and acting as HR support to the CEO and management.
Solutions & Results
Sweden HR group is helping to lay the foundations for a new HR function as part of the extensive culture and change journey that Babyshop finds itself on. Sweden HR group will also shadow the new internal HR manager for a period during the handover process, to ensure the best possible starting point for the new internal HR team.
The solution is allowing Babyshop Group to maintain a high tempo at a time of significant change. At the same time, it is able to quickly tap into HR expertise in both the operational and the strategic areas. Sweden HR group has appointed a go-to person responsible for coordinating Sweden HR group’s internal HR team, making the process both easy and scalable for Babyshop Group over time.
“Receiving competent support that sets the course has been a prerequisite for our organisation being able to work strategically with HR. Internal HR teams have a tendency to become bogged down with day-to-day tasks, and bringing in an external force that can look beyond this and support the team has been essential to us on our change journey.”
Gertrud Alvén, Group CEO, Babyshop Group
What does Gertrud Alvén, Group CEO, Babyshop Group, think about our collaboration?
Are you satisfied with the delivery overall?
Yes, very satisfied. Supportive, self-motivated teams.
What are you most satisfied with?
The support to managers and the attentive way of working.
How are things different now compared to before our collaboration?
We have begun to get an overview of the big picture and have started working on a strategic HR plan.
What results have we created/contributed to within your organisation?
The conditions needed to work with HR matters strategically and improved clarity.
If you were to recommend Sweden HR group, what would you say?
Receiving competent support that sets the course has been a prerequisite for our organisation being able to work strategically with HR. Internal HR teams have a tendency to become bogged down with day-to-day tasks, and bringing in an external force that can look beyond this and support the team has been essential to us on our change journey.
Are you in need of HR-related support?
We at Sweden HR group have a long experience of both operational and strategic HR efforts. Please leave your contact details below and we will get back to you within 24 hours.