Visit Sweden has a mandate from the Swedish government to market Sweden as a destination for tourists. Consequently, the organisation promotes Sweden as a travel destination all year round. Visit Sweden markets; collaborates with regions, tour operators, and destinations; and inspires international media, press, and influencers. One aim is to strengthen Sweden’s brand as a destination, while another is to furnish the Swedish tourism industry with knowledge about the travellers and target groups most likely to visit the country. Visit Sweden is represented in a number of countries that have been identified as being of particular importance to tourism.
In connection with an organisational change within its HR function, Visit Sweden chose to outsource its HR function rather than hiring a permanent HR manager.
Solutions & Results
The assignment is carried out a few fixed days per week by an internal HR team at Sweden HR group – which is led by an internal project manager who ensures the right skills for each task. Visit Sweden has access to the entire Sweden HR group’s human capital and is given the function of an entire HR department.
The focus has been on both strategic organizational development projects, where we both led and executed:
-Restructuring and skills exchange, ie. reskill and uppskill
• Leadership development and management training
• Goal management / performance management
About more operational HR issues, where we created
• New process for the recruitment process and onboarding
• Support in goal management and salary revision process
• Job evaluation and salary mapping
• Further development of policies and routines within the HR area
• Routines for systematic work environment work
“We chose Sweden HR group because doing so gave us both broad and specialised HR expertise. Moreover, the solution is not bound to any specific person or persons. Sweden HR group sends us the resources that our company needs when we need them. We get several people in one, you might say!”
Hanna Stenholm, Deputy CEO of Visit Sweden
What does Hanna Stenholm, Vice President, Visit Sweden, think about our collaboration?
Why did you choose Sweden HR group?
We chose Sweden HR group because doing so gave us both broad and specialised HR expertise. Moreover, the solution is not bound to any specific person or persons. Sweden HR group sends us the resources that our company needs when we need them. We get several people in one, you might say!
What are you most satisfied with?
What’s unique is the set-up whereby we have an HR team rather than one individual consultant. We’re very satisfied with the delivery – breadth, depth, and availability.
How are things different now compared to before the collaboration?
We have received support for several processes simultaneously. We have also been able to create policies and processes alongside our day-to-day HR work supporting the organisation.
What results have we created/contributed to within your organisation?
Quality-assured processes and increased expertise.
If you were to recommend us, what would you say?
A great way of combining the functions of several people into one and thus getting an end-to-end solution.
Are you in need of HR-related support?
We at Sweden HR group have a long experience of both operational and strategic HR efforts. Please leave your contact details below and we will get back to you within 24 hours.