Distinct corporate culture to ensure growth and success.


Caliroots wanted to clarify its corporate culture to ensure continued growth and success through its leaders and employees.

Together with the CEO and management, we took part in business and operational plans to, among other things, understand what corporate culture was required for Caliroots to continue to flourish and achieve its goals. The company wanted to create Caliroot’s “Soul” – a cultural enhancement work in the form of a compass that describes Caliroots as a company and employer; indicates a direction, where the company is headed and who you want to be.

We started the work together with the CEO and the management team by defining desirable behaviors “how we do things here” to achieve goals and vision.

We implemented the project in the organization through interactive exercises and activities with all employees and ensured measurability to avoid arbitrary performance assessments.

The entire project is measurable through relevant indicators linked to the business strategy. The results show substantial impact and an implemented roadmap that engages all employees.


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