As Martin & Servera drew up a new business plan, they wanted to level up and professionalize their HR roles. In order to develop a new business plan and strategy for HR, intensive work was required in order to transform the new business plan into a relevant HR offer.

A living strategy

The result was a major change and the end-product was a strategy based on the company’s business plan, including methods and tools for goal management of the HR role. We created an HR strategic plan based on Martin & Servera’s goals and strategy, a document and a goal map that is still being used and updated, year after year.

To connect HR to the business plan

We started in the store and gathered management and all levels of the HR groups in order to answer the questions: Where is the company going; what areas and market shares are prioritized; and what does this mean for the HR-role? If we clearly define the company’s goals and business challenges, which services does the HR-role need to sell for the organization to achieve its goals?

Martin & Servera is Sweden’s leading restaurant and catering specialist with several thousand employees.

“Through an update of the company’s HR role, Sweden HR Group contributed to creating a completely new HR strategy that’s linked to the company’s new business plan.”

Marina Branström, HR-Director